SMIRNOFF® Celebrates The Spirit Of Champions – An Exclusive Party For Fans To Meet Manchester United Legend Bryan Robson
Friday, 17th July 2009, Kuala Lumpur – In a continuous effort to celebrate the joy and excitement of the latest partnership between SMIRNOFF® and Manchester United, SMIRNOFF® hosted “The Spirit of Champions” party today for fans and consumers to get up close and personal with Bryan Robson, the Manchester United Legend who was travelling with the Manchester United Team in the Asia Tour 2009.
Held at the cosmopolitan setting of Metropol, over 300 invited guests attended the party to meet with Bryan Robson, and also had the opportunity to receive autograph on their personal collections.
Managing Director of Riche Monde Malaysia and Moët Hennessy Diageo Singapore, Mr. Frederic Noyere shared excitedly that “The Spirit of Champions” party was part of the brand’s continuous effort to bring about new and exciting Manchester United experience to their Asian consumers throughout the partnership. At the same time, this breakthrough partnership has also provided a powerful platform for SMIRNOFF® to take the lead in promoting and communicating the responsible drinking message under the theme ‘United against drink driving’.
The night’s fun was further enhanced by the highly entertaining football related activities, including football puzzles, football cubes, interactive X-box football console games, and foosball tables, which had attractive prizes, such as SMIRNOFF® Red, and original SMIRNOFF® – Manchester United Jerseys, Caps, and Bar Mats for the winners.
Special guest-DJs, Desire and Nicky C, together with host Joey G, pumped up the adrenaline in the air with great dance music, and led the 300 guests through a surreal yet upbeat journey, which totally encapsulated SMIRNOFF®’s world of celebration.
Prior to the party, members of the media were invited to an exclusive cocktail reception, organised at the cosy setting of HakkaRepublic, to meet and interact with Bryan Robson, and Phil Townsend, Manchester United Director of Communications.
The SMIRNOFF® name has long been associated with premium-quality vodka. Today, SMIRNOFF® is the world’s leading premium distilled spirit and vodka brand with distribution in 130 countries and a number of innovative products, including SMIRNOFF® ICE, the world’s leading ready-to-drink alcohol beverage, and the SMIRNOFF® line of flavoured vodkas.
products, please visit our website, http://www.smirnoff.com/.
About Manchester United
Manchester United is the biggest football club in the world, with research conducted by TNS Sport indicating that it has 333 million followers worldwide. The Club is the reigning Barclays Premier League and UEFA Champions League champions.
It has won 10 of the 16 Premier League titles since its inception in 1992/93 and has won the FA Cup more times than any other English club. In 1956, the Club became the first English team to compete in the European Cup and the first to win it in 1968.
Its third triumph this season came 50 years after the Munich air disaster decimated the Busby Babes of the 1950s.
Photos Courtesy of Riche Monde Sdn. Bhd