KUALA LUMPUR, 9th April 2011 – The Black Circuit Lounge was a star-studded affair and the hottest party in town during the recent Malaysian Grand Prix weekend. Johnnie Walker, the world’s number one Scotch whisky, saw the crème de la crème of Malaysian society Step Inside the Black Circuit Lounge for the ultimate race party.
Johnnie Walker has once again wowed guests and celebrities with international entertainment at the Black Circuit Lounge, the Official Race Party of the Malaysian Grand Prix in Kuala Lumpur. This glamorous event was held at the picturesque Le Marquee, Palace of the Golden Horses on Saturday April 9th.
Johnnie Walker stunningly transformed the magnificent structure of Le Marquee into the stylish Black Circuit Lounge, an ultra-chic club lounge in the spirit of a Monaco V-VIP race party. To add to the anticipation, the venue was only revealed just days before the event to the star-studded crowd.
Johnnie Walker® Brand Manager Charles James Wright said “Johnnie Walker, the award-winning Scotch Whisky and global partner of Formula 1™ team Vodafone McLaren Mercedes since 2005 has been dedicated to bringing the best of this exclusive sport to our fans. The Black Circuit Lounge is all about exposing the style and global glamour of an authentic Grand Prix race party experience to our most valued consumers; to provide the Malaysian elite society and loyal fans of Johnnie Walker with insider-access to the high-flying exclusive lifestyle of racing”.
“Our strong partnership with Vodafone McLaren Mercedes, the Formula 1™ team with world champion drivers Jenson Button and Lewis Hamilton, celebrates a natural pairing of two companies with an irrepressible desire to move forward, to innovate, and to succeed. I’d also like to reiterate the importance to Never Drink and Drive as we take responsible drinking very seriously, and encourage everyone to always stay in control” added Wright.
This luxury race party featured international entertainment of the highest sophistication and glamour from two continents. Superstar mix-vixen DJ Sophia Lin from the USA and show-stopping DJ Bento out of Tokyo headlined with high-energy sets in their debut appearance in Kuala Lumpur. Definitive Hip Hop DJs in Asia, Hong Kong’s DJ I-Tek and Malaysia’s very own sweetheart DJ Faith were hand picked to spin for the A-listers at this ultra-chic event. The floor-stomping music got the guests grooving and singing along throughout the night.
In classic Johnnie Walker style, guests received first class service and personal treatment even before they arrived at the venue. Malaysian celebrities had their invitations hand delivered by the Striding Man himself, Johnnie Walker’s iconic symbol of progress. From the complimentary valet service and clean contemporary decor, every detail of the night was meticulously carried out.
Having built a reputation of the Formula One party to be at, A-listers made the Johnnie Walker® Black Circuit Lounge their top choice during the Grand Prix weekend, with the who’s who of the Malaysian motoring, business and entertainment industries gracing the ‘Black Carpet’. Spotted amongst the star-studded crowd grooving through the night were motor sport expert Alex Yoong, beauty queens Andrea Fonseka, Thanuja Ananthan and Nadine Ann Thomas; model sisters Vanessa and Pamela Chong; The glamorous night also saw popular TV hosts Joanne De Rozario, Hansen Lee, Megan Tan and Roshan Narayan; widely acclaimed singers Reshmonu and Suki Low; as well as international actors Carmen Soo and Anthony Joseph turned out to join the celebration.
Elegant Johnnie Walker ambassadors facilitated a ‘Journey of Taste’ mentoring on iPads while World Class mixologists Amanda Wan and Chong Yi Shawn surprised and delighted guests with four exquisite Johnnie Walker signature cocktails.
2008 Formula One World Champion, Lewis Hamilton could not physically be at the Black Circuit Lounge, however he made an appearance in a personal video message to guests at the event. The crowd was ecstatic to see Lewis on the big screen addressing them in person while delivering the important message to Never Drink and Drive.
For more information about the Johnnie Walker® Black Circuit Lounge and to hear news about the next event, Step Inside the Black Circuit and “Like” www.blackcircuit.com.my/Facebook to stay connected with exclusive offers only from Johnnie Walker.
Winners NEVER DRINK AND DRIVE.