Partying nonstop for 10 hours while keeping our readers updated is our job! Here we share some Thirst 2012 pictures at Heineken Thirst 2012. From deep house to electro to trance taken over the decks by world’s finest DJs and local DJs, this is the music festival experience that you’ll never forget. Definitely the outdoor event of the year!
We gonna leave the rest of the post event photos to the professional. Check out for original photos by No.1 DJ photographer, Rukes and the Thirst 2012 official photographers below!
Kuala Lumpur, 8 December 2012 – A new star illuminated on December 8 as Heineken Thirst lit up the night to more than 28,000 exhilarated festival goers at Sepang International Circuit. With an electrifying line-up of 12 leading international and local DJs performing across two arenas amid a towering 50 foot interactive art installation, there’s only one word to describe this year’s Heineken Thirst and that’s EPIC!
Attracting festival goers from across the region, Malaysia’s premier electronic music festival, Heineken Thirst has evolved over the last three years into a landmark event on the international festival circuit. With two arenas at a custom-built festival site, Heineken opened the world of its music fans and introduced them to global icons from the world of music and conceptual art.
“At Heineken Thirst, thousands of our consumers are transported to a world that is uniquely Heineken,” comments Loh Ee Lin, Heineken senior brand manager. She continued, “From the mix of local and international icons to the spectacle of the art installations and creative collaborations, Heineken Thirst is truly an international festival experience right here in Malaysia.”
One Electrifying Night
Joining Avicii at the Main Stage were electronica superstars and veterans of the festival circuit Above & Beyond. This London-based multinational trio have a huge following in Malaysia so it was no wonder that they were greeted with an earth-shattering roar when they took the stage. Of course Malaysia’s homegrown EDM superstars Goldfish & Blink warmed up perfectly for them, effortlessly controlling the thousands of fists pumping in the air below them.
Over at the Star Arena, the beats were darker and the mood a little edgier and more experimental as Heineken Thirst demonstrated its progressive edge with the Malaysian debuts of a trio of French acts. Brodinski and Gesaffelstein, two of the scene’s hottest electro producers set the scene perfectly with individual sets of brooding techno and outdoor anthems.
Of course, it was Justice, France’s darkwave poster boys, which the crowd was waiting for, and to say they delivered the goods is an understatement. Across two hours of inspired ‘cutting and pasting’ that tripped from genre to genre, their Heineken Thirst set demonstrated exactly why they are regarded as one of the edgiest acts in the EDM community.
And let’s not forget a roll call of Heineken alumni: Mr. Nasty and GuruGuru, Phil K Lee and Tommy Cham on the Main Stage and Nick Haydez, Jee Hoe and Hypeembeats at the Star Arena. And of course, fresh from his set at the Main Stage with Goldfish, Blink closed the night at the Star Arena with partner DJ Xu at their celebratory show as LapSap.
Spotted running around the festival grounds and in the DJs booth, Rukes was capturing all the action on and off stage at Heineken Thirst. The LA based celebrity photographer flew in to Malaysia especially for the festival.
A Sight to Behold
Towering above the futuristic design universe of Heineken Thirst was one of the most iconic international pieces of public and festival art of recent years. Already a favourite at Coachella Fest, Electric Daisy Carnival & more, the 50 foot high Wish made its Asian debut at Heineken Thirst.
Designed by San Francisco public art conceptualists Robert James, Wish consists of ‘three contemporary dandelions that are losing their seeds in the wind’. Clad in aluminium leaves and mirrored glass and edged with pulsating LEDs that react to the tempo of the music far below, Wish was the visual anchor to Heineken Thirst.
Adding an organic layer to this electronic festival was the innovative Fast Sound bamboo sculpture work of leading Indonesian artist Andi Ramdani. Ten headsets of different sizes forming a tunnel, it juxtapose tradition with technology and serves as metaphor of entering a music universe that is Heineken Thirst.
For his creation, he collaborated with Bamboo Malaysia, a local company specialising in sustainable products and innovative use of renewable resources.
An Epic Experience
As for Avicii, what is there to say? One of the planet’s top dance music producer and a chart topping artist in his own right, the fresh-face Swede made a spectacular debut in Malaysia at Heineken Thirst. Thundering through two hours of anthemic electronic, it was easy for the crowd to see why artists from Madonna to Tiësto have him on speed dial. And the crowd responded with every ounce of energy and support that they could give in return.
Making his own star turn was one lucky Malaysian who won the Star at #Thirst2012 contest. Shawn Low from Malacca received a once in a lifetime experience to watch his idol Avicii from a specially built viewing platform backstage on top of an exclusive backstage tour. Now that’s we call the ultimate Heineken experience.
A final burst of fireworks reflecting off the shining form of Wish, marked the finale of Heineken Thirst. As Avicii’s last notes sounded across the arena and the night was taken over by its true stars, the happy and exhausted festivalgoers who had spent the evening documenting their own unforgettable journey through #Thirst2012 via hundreds if not thousands of Facebook and Twitter updates. Because whatever your thrill-seeking pleasures are, Heineken Thirst will be etched as a night that opened everyone’s world to an unforgettable and truly unique experience to talk about in months to come.
To be part of Heineken’s exciting calendar of events, stay tuned at its Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).
Photos credits to Rukes and Heineken Thirst 2012
