SMIRNOFF® Launches Limited Edition Promotional Pack

SMIRNOFF® Launches Limited Edition Promotional Pack – In Celebration of Partnership with Manchester United Football Club

Thursday, 18th June 2009, Kuala Lumpur – SMIRNOFF® threw a stylish party today to announce the launch of its limited edition promotional pack design that celebrates its partnership with Manchester United as the official spirits partner and official responsible drinking partner.

Held at the trendy setting of Club Quattro, over 200 invited guests attended the exclusive launch party and were treated to a night filled with delectable SMIRNOFF® concoctions and football fun. A series of foosball and football knock-out challenges were organised for the guests, especially the football enthusiasts, to participate and win attractive SMIRNOFF® and Manchester United merchandises.

Highlight of the night was the unveiling of the exclusively designed SMIRNOFF limited edition promotional pack by the sassy SMIRNOFF® ambassadors dressed in sporty vibrant-red football Jerseys. Available on SMIRNOFF® 21, this special promotional pack, featuring four of Manchester United’s top players, offers consumers an opportunity to win a trip to Manchester, the home of Manchester United, to watch some of the greatest footballers of our time play at Old Trafford.

To participate, consumers can either log on to www.thespiritofchampions.com or SMS the correct names of the four Manchester United players on the promotional pack, and share in maximum 25 words how they would celebrate with SMIRNOFF®.

For those who opt to participate via SMS, they also stand the chance to win attractive weekly prizes, including Manchester United Malaysia Tour match tickets, Manchester United Jerseys and Caps, laptops, MP3 Players, Mobile phones, and Digital Cameras! For further contest rules and regulations, please refer to the contest entry guide available on the SMIRNOFF® limited edition promotional pack.

Ms. Shirley Chan, Diageo Brands Manager of Riche Monde Sdn. Bhd, the sole importer and distributor of SMIRNOFF® in Malaysia, said “We hope to celebrate the thrill of this partnership with all our consumers through this special design, which embraces football and the world of celebration with SMIRNOFF®. And we also believe that this contest is certain to appeal to the SMIRNOFF vodka lovers as well as the Manchester United fans in Malaysia, as it gives them the opportunity to celebrate with Manchester United at Old Trafford.”

Only 12,000 bottles of the exclusively designed SMIRNOFF® limited edition promotional pack will be available at selected supermarkets and entertainment outlets nationwide starting July 2009, selling at a recommended retail price of RM160 per 75cl bottle.

ABOUT SMIRNOFF®

The SMIRNOFF® name has long been associated with premium-quality vodka. Today, SMIRNOFF® is the world’s leading premium distilled spirit and vodka brand with distribution in 130 countries and a number of innovative products, including SMIRNOFF® ICE, the world’s leading ready-to-drink alcohol beverage, and the SMIRNOFF® line of flavoured vodkas. For more information about SMIRNOFF® products, please visit our website, http://www.smirnoff.com/.

About Manchester United

Manchester United is the biggest football club in the world, with research conducted by TNS Sport indicating that it has 333 million followers worldwide. The Club is the reigning Barclays Premier League and UEFA Champions League champions.

It has won 10 of the 16 Premier League titles since its inception in 1992/93 and has won the FA Cup more times than any other English club. In 1956, the Club became the first English team to compete in the European Cup and the first to win it in 1968. Its third triumph this season came 50 years after the Munich air disaster decimated the Busby Babes of the 1950s.

{gallery}smirnofflaunch{/gallery}