Creating, quite literally, a super-club experience
Since its inception in 2008, H-Artistry set out with one clear goal – to deliver an unmatched, premium super-club experience through the Global Art of Mixing platform, which promises a phenomenal mix of sights, tastes and sounds at each H-Artistry party. H-Artistry has grown from being held at multiple club venues to large-scale independent venues, with world-class production and elaborate preparations to deliver that premium party experience.
H-Artistry events have been among the most anticipated parties in the yearly nightlife calender, and naturally, access to H-Artistry parties is exclusive and limited. Come each H-Artistry, consumers will get to score tickets through various promotions, contests as well as interactive engagements on www.h-artistry.com.my. Primarily, H-Artistry rewards discerning partygoers who know how to enjoy a party with Hennessy V.S.O.P, via invites distributed with each bottle purchase at selected clubs ahead of every H-Artistry party. Due to the nature of the event, H-Artistry is open to non-Muslims only.
Partying with the Superior Cognac
Cognac has been making its way into nightspots, parties, and glitzy VIP clubs around the world over the past years, with Hennessy becoming somewhat synonymous to premium party culture in places like Shanghai, Hong Kong, Hanoi, Chicago and New York among many other destinations. As the idea of “mainstream” becomes less and less appealing, the notion of Cognac as the exclusive party drink has been catching on, not merely among hip hop celebrities, or in rap music lyrics but also in party scenes around the world.
Enter Hennessy V.S.O.P – the world’s most loved Cognac, served in the form of signature Hennessy V.S.O.P long drinks: Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda at all H-Artistry events.
H-Artistry advocates responsible partying
With all the effort put in to make H-Artistry a spectacular show, responsible partying is one clear message that is communicated at every H-Artistry party. Naturally, it would be a waste to forget an amazing H-Artistry experience. To avoid that, H-Artistry ensures partygoers have access to all that is necessary to maintain a great party, with safety and wellbeing as utmost priority.
Last year, 6 busses were commissioned to ferry partygoers from locations around the Klang Valley to the H-Artistry venue at Mines Resort City, for free. More than 500 taxis were on call via dedicated phone and online booking services, ready to take passengers to and fro H-Artistry in November last year. A taxi concierge was also set up at the event venue to help partygoers catch a ride home.
Aside from transportation, responsible drinking at the event is also encouraged through several measures. A coupon system comes into play to limit the redemption of Hennessy V.S.O.P long drinks at the Hennessy Mixing Bars come midnight, while complimentary mineral water bottles are also given out throughout the night at every H-Artistry event. All these initiatives, among others, will be continued and further improved at both H-Artistry parties planned for 2013.