Global, platinum-selling collective, Rudimental, have today unveiled the striking video to accompany their gold-selling single “Sun Comes Up” feat. James Arthur. Directed by Amos LeBlanc, the video was recently shot in South Africa amongst a plethora of stunningly beautiful vast sands, married with the backdrop of a gorgeous sunset.
Taken from the band’s forthcoming third album, which is currently in the works, the release marks the first musical output from the multi-award winning group in 18 months. The track will be released via Major Toms/Atlantic Records [Major Toms being the bands own subsidiary label to which they signed and developed platinum-selling artist, Anne-Marie to in 2014.] “Sun Comes Up” is a touching glimpse into how they’ve grown, both as individuals and as a band, and the various struggles they have been through to overcome adversity to get where they are today.
Watch Rudimental Sun Comes Up Music Video
To date, the genre-defying, BRIT-Award winning band have sold over 2.6 million singles in the UK! They released their double-platinum selling debut album “Home” to critical acclaim in 2013, which has since sold over 1 million units worldwide, earning them at Mercury Prize nomination. Subsequently, they released their second UK #1, studio album “WE THE GENERATION” in the autumn of 2015 and featured their global smash “Lay It All On Me” which featured Ed Sheeran and sold over 1.7 million copies, globally, including Gold single status in the US. The album married an array of genres including soul, funk, hip hop, drum and bass and even featured the last vocal recordings from the late Bobby Womack on the track “New Day”. In 2015, the band hosted their very own, all-new UK festival, Wild Life, which won ‘Best New Festival’ at the UK Festival Awards last year and also completed its 3 years running earlier this month.
In addition to the above, Rudimental concluded their last global tour with sold out shows at both Alexandra Palace and & the o2 Arena in London – the equivalent of 25,000 ticket sales! Subsequently, the boys have embarked on a weekly Ibiza residency every Tuesday at Amnesia this summer.
Released via Major Toms/Atlantic Records, “Sun Comes Up” is available now on all digital platforms.