With the “2013 MTV EMA” fast approaching (save the date for Sunday, 10 November!), MTV today launched the pre-nomination phase for one of its most exciting award categories – Biggest Fans. This award celebrates the most passionate fan bases in the music world, as they compete to prove who loves their chosen artist the most.
How It Works: MTV has selected 15 “pre-nominees” from the top music artists from around the globe. Beginning today through September 15th, fans can earn points on behalf of their favorite artist through activities (e.g. watching videos, sharing links) on www.mtvema.com.
Starting on 8 September, the artist with the least number of points each day will be eliminated, narrowing the field of contenders and rallying fans to keep their favorite artist in the running. The top five artists with the most points will become official nominees in the Biggest Fans category and will be announced Tuesday, 17 September.