Hardwell delivers a ‘world first’ fan experience in dance music with official Bot

Hardwell becomes the first electronic music artist to create a fan-focused Bot for Facebook’s Messenger platform, opening up his audience reach to a potential 900 million users worldwide. Ever eager to provide his global fan base with a more inclusive and personal experience, the multi-award winning DJ has taken a big leap forward in generating an innovative access portal into his world, that will allow fans to interact with their favourite DJ in a variety of useful and playful ways.

Pairing up with creative agency We Make Awesome Sh (wemakeawesomesh.it), who’ve worked with over 40 international musicians and helped to launch 11 #1 albums and 6 #1 singles, Hardwell has created a unique way for his fans to have greater access to his world and through the Hardwell Facebook Messenger Bot fans will be able to engage with him in a pioneering way.