JOHNNIE WALKER® is the world’s number one whisky brand, enjoyed by people in almost 200 countries around the world. Since the time of founder, John Walker, it has been closely associated with the concept of personal progress. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walker men to grow the small grocery store founded in 1820 into an international whisky business selling stylish, authentic, iconic brands.
The JOHNNIE WALKER® Black Circuit Lounge will play host to a cross section of KL’s elite, treating them to an unforgettable nightlife experience, delivered in the trademark JOHNNIE WALKER® black and gold colour theme. If one beauty queen isn’t enough to get your adrenaline pumping, the Black Circuit Lounge will feature two of them. Apart from Nadine, Miss World Malaysia 2009 Thanuja Ananthan will host the party, alongside E! News Asia host Dominic Lau, supported by singer, actor and host Hannah Tan at the “Black Carpet”.
The highly sought after by-invitation-only event which play host to KL high society and loyal fans of JOHNNIE WALKER®. Guests at the Black Circuit Lounge will be treated to VIP privileges and an evening’s glimpse into the exciting world of motor racing.
This progressive and innovative approach has continued into the 21st century and in 2005 JOHNNIE WALKER® entered a partner agreement with the McLaren Formula 1™ team. Today JOHNNIE WALKER® is recognised as an icon of personal progress, as an international, high-status, sophisticated and dynamic brand. The Vodafone McLaren Mercedes Formula 1™ team closely matches these characteristics and provides a unique and exciting platform for engaging with today’s consumers.