Kuala Lumpur, 10 January 2012 – Throughout history, legends have risen, birthing stories and codes that withstand the test of time; gripping at the hearts and minds of all who encounter them. The legendary cognac Hennessy V.S.O.P. is one that has retained a tangible essence till this day – the exact same spirit blended by James Hennessy for King George the IV in the year 1817, which has taken on various forms and manifestations through the ages. This legend is now manifesting in avant-garde fashion like never before. Meet a legend, feel its power, and create your own codes with Hennessy V.S.O.P. Kyrios – the 3rd addition to the Hennessy V.S.O.P. Privilege Collection.
Kyrios, or Guardian of the Codes in Greek, is key to the codes of the legendary world of Hennessy V.S.O.P. – sentinel to the Very Superior Old Pale that has not only remained unadulterated through the ages, but has become the world’s most loved cognac today. Discover the meaning of these codes which make Hennessy V.S.O.P. the legend it is, and appreciate their stories.
The Codes of Hennessy V.S.O.P.
The grapes are the symbol of the vineyards. They refer to the grandeur of the House of Hennessy and the nobility of the product. They also refer to the ancestral savoir-faire, to the elaborate craftsmanship, and to the extreme care that is conferred to the creation of a high-quality product.
The “Bras Arme”
The emblematic “bras armé” reflects the long history of Hennessy. It has been part of the Hennessy seal for more than 2 centuries. Now engraved in the glass, it emphasizes the constant search of quality. This symbol of ambition adds more “substance” to the charisma by setting the spirit of conquest.
1817 is the date when the legend of Hennessy V.S.O.P began. On October 7th, 1817, the future King George IV of England asked the House of Hennessy to supply him with a special cognac. A blending that is described in the records with the words “Very Superior Old Pale”. This pale-coloured cognac, was the kind preferred at the time by the English, who were known for their appreciation of high-quality eaux de vie that age well while keeping a light robe. The prince’s request was precise. This cognac was supposed to be developed with a finely balanced structure. But for James Hennessy, who received the order, nothing was impossible.
The Copper Colour
The new colours of this collector are meant to pay tribute to the heritage of Hennessy V.S.O.P. They add more elegance and style to the carafe. The copper colour is a reminder of the pot stills. This deep tint evokes centuries of distillation. As for the startling carbon-grey colour, it holds two dimensions. A technical one, currently used in the automobile industry, mostly for fast concept cars. It also expresses an artistic dimension: Carbon was the canvas on which Chris Bangle used to express his art.
The New Silhouette
Today’s new silhouette, a reinterpretation of the original iconic V.S.O.P bottle from 1954, has been recently designed by the automobile designer Chris Bangle. First, he slightly accentuated the curves on the sides of the carafe, reinforcing its silhouette’s dynamics, then he lengthened its neck and straightened its shoulders, stretching it vertically. Chris Bangle has also chosen to confirm this upward movement with an enriched base resem- bling a pedestal to distinguish the whole with a certain opulence while maintaining its stability. With a carefully designed optical effect, the front of the carafe evokes a pyramid perspective, discrete but structured, suggesting an upward vanishing point as if a vertical thrust is about to raise it toward the heavens.
Kyrios is the first stunning variation of the new Hennessy V.S.O.P. carafe, brainchild of automobile designer Chris Bangle, which was launched worldwide in 2012. Kyrios joins the Hennessy V.S.O.P. Privilege Collection this 2013 as an epitomization of a true collector’s bottle, and the drink of choice for the classy and discerning. Taking design cues from the Codes of Hennessy V.S.O.P., Kyrios isn’t merely a bottle that makes a statement. It is also an innovation of a legend, forged with class, exclusivity and desirability in mind.
A matte, carbon gray mantle envelopes its new silhouette, giving the Kyrios a quiet, stop-and-stare invoking brilliance – a bonus for those who are unafraid to make a statement on any drinking occasion. Copper grapes decorate the bottle as a reminder of the ancestral savoir-faire and elaborate craftsmanship of the blend, while slick lines flank the Hennessy V.S.O.P. label to accentuate the new silhouette.
The label itself is an innovation – being the very first 3D label to be used on a spirit bottle, proudly emblazoning the “1817” monogram while depicting the depth of time through which Hennessy V.S.O.P. has thrived as the superior cognac. By night, Kyrios comes alive with a breathtaking glow from the flanking silhouette lines that shine in bright copper under black light; a stunning spectacle inside any club.
With Kyrios being an extension of Chris Bangle’s contemporarization of the new Hennessy V.S.O.P. carafe, the Codes continue to guard its heritage as the exact same blend commissioned by King George the IV almost two centuries ago. Today, Hennessy V.S.O.P. has become the world’s most loved V.S.O.P. cognac, and is recognized for its versatility as a drink to be shared over any social occasion, especially as a long drink on a pumping club night.
The Hennessy V.S.O.P. Kyrios will be available in Malaysia from 28 January onwards, exclusively at selected Jusco and Chinese restaurants nationwide; and will debut in all major clubs and entertainment outlets this March. For more details and information, please visit www.fb.com/hennessymalaysia.
Kyrios Podium Details at Selected AEON Outlets Nationwide
The Kyrios podium will be visiting selected AEON outlets to deliver a Kyrios experience to consumers.
Exclusive bottles, promotions and free gifts await those who visit the Kyrios podium at the following dates and locations:
AEON Mid Valley: 28 Jan – 3 Feb 2013
AEON Permas Jaya, Johor Bahru: 2 – 5 Feb 2013
AEON Queensbay Mall, Penang: 2 – 5 Feb 2013