First in Asia: WISH – 50 foot high interactive LED dandelion & more!
Exclusive Premiere: Heineken Thirst 2012 official trailer & anthem
Kuala Lumpur, 14 November 2012 – Every year Heineken Thirst searches for sound barriers to break and visual limits to exceed. In 2011, it was lift-off with ever-accelerating super producer Tiësto. In 2010, the awe-inspiring spectacle of Godskitchen Boombox touched down at Sepang.
This year Heineken Thirst scores a double first: with twin headliners in the shape of Swedish house supremo Avicii and French electronica pioneers Justice across two arenas, both playing their debut Malaysian sets. On December 8 at Sepang International Circuit, Heineken Thirst 2012 is set to eclipse its own supersonic achievements.
Adding to that bill is an incredible array of top flight and emerging talent from both Malaysia and abroad: the UK’s Above & Beyond, as well as French producers Gesaffelstein and Brodinski.
From Malaysia there’s a roll call of Heineken-linked talent: Goldfish and Blink, LapSap, Mr Nasty and GuruGuru, Phil K Lee, Tommy Cham, Nick Haydez, Jee Hoe and Hypeembeats, Of course, Heineken’s continuously evolving roll call of creative and collaborative talent doesn’t end with the music. This year our search for new visual representations of the ideals of Heineken Thirst has led us to comb the globe for some of the most innovative interpretations of the progressive values of Malaysia’s leading electronic music festival. At a specially designed festival site, Heineken Thirst will feature some of the latest advances in creative technologies, digital landscaping and interactive collaborative installation pieces.
Towering above the futuristic design universe of Heineken Thirst will be one of the most iconic international pieces of public and festival art of recent years. Already a favourite at festivals across the United States, the 50 foot high Wish makes its Asia debut at Heineken Thirst.
Designed by San Francisco public art conceptualists Robert James Buccholz, Wish consists of ‘three contemporary dandelions that are losing their seeds in the wind’.
Clad in aluminium leaves and mirrored glass and edged with pulsating LEDs that react to the tempo of the music far below, Wish is far more than festival eye candy. It’s a visual centrepiece that symbolises and reflects the progressive values of Heineken’s consumers, representing the seeds of music and creativity that are spread across the world and into our lives.
“In our effort to bring our consumers premium international experiences, both in the music and the lifestyle arenas we are creating an international festival experience that is unique in Malaysia. As the country’s premier electronic music festival, Heineken Thirst is constantly pushing boundaries, in its music choices, its public art installations and in the contribution of its local talent and supporters,” comments Loh Ee Lin, Heineken Senior Brand Manager.
Amongst that roster of local talent bringing Heineken Thirst bursting to life are some of Malaysia’s most talented visual artists and graphic designers. Visual artist Callen Tham – aka themancalleduncle – is creating a unique live cinema installation for the festival called Wall of Sound. On a backdrop consisting of a number of textured and layered steel sculptures,
themancalleduncle will be mapping an ever evolving palette of moving images onto the sculptures to create a large scale interactive cinematic performance that he can shift according to the mood and tempo of the crowd surrounding it.
It’s an evolution and continuation of the work he has created at previous Heineken Thirst festivals as well as outdoor digital art festivals around Malaysia. With a background as a VJ – and as a founding member of the Heineken Thirst winning audio-visual collective Altered Image – Callen Tham will seamlessly blend the worlds of music and art into the bespoke festival landscape of Heineken Thirst.
Enhancing that landscape is another long-time Heineken art collaborator, designer Andrew Lee. A former Heineken presents JUICE DJ Quest finalist, Andrew Lee has specialised in event design and festival landscaping for more than a decade working on many of Malaysia’s landmark festivals and events including the previous Heineken Thirst and Green Room events. This year he will be developing the look and feel of the site in collaboration with Callen Tham and is responsible for the unique identity of Heineken’s acclaimed Infinity Bar and Heinekabanas.
In another first, this year Heineken Thirst will feature the innovative bamboo sculpture work of leading Indonesian artist Andi Ramdani, who will offer an organic counterpoint to the illuminated high technology of the Wish installation. The project is a collaboration between Ramdani and Bamboo Malaysia Sdn Bhd, a local company promoting bamboo as a sustainable resource in various innovative products.
And as another exclusive, we will be documenting your journey through Heineken Thirst as filtered through the lens of the world’s leading DJ celebrity snapper Rukes. This self-taught LA based photographer tours the electronic music festivals of the world, working with most of the world’s leading DJs and producers to capture to the essence of the action and spirit that these events create.
Add it up and it’s a recipe for a night of supercharged thrill-seeking and discovery on December 8 at Heineken Thirst, Malaysia’s premier electronic music festival.
To be part of Heineken’s exciting calendar of events, stay tuned at our Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).
Date : Saturday 8 December 2012
Time : 5.00pm onwards
Venue : Sepang International Circuit (SIC)
Web : www.facebook.com/Heineken & www.heineken.com/my
Note : Heineken Thirst is open to 18 years & above only
Early Bird – RM 108 Free Standing (SOLD OUT)
Pre-Sale – RM 128 Free Standing (Selling Fast)
Door Sales – RM 158 Free Standing
Heinekabana RM5500 (SOLD OUT)
Above & Beyond
Goldfish & Blink
Phil K Lee
Mr Nasty & GuruGuru
Jee Hoe & Hypeembeats
LED Sculpture: Wish by Robert James Buchholz
Live Cinema: Wall of Sound by themancalleduncle
Bamboo Sculpture by Andi Ramdani & Bamboo Malaysia
Photography by Rukes