Rudimental have today unveiled their official video for ‘These Days’. Shot in London and Seattle, and directed by Johnny Valencia, the video follows a relationship and break-up story, portrayed by featured artists’ Jess Glynne and Macklemore.
The collective’s new single offers vocal duties from the inimitable talent that is Jess Glynne, [Jess is only the second female artist to ever have five #1 singles in the UK] Macklemore [who’s a four-time GRAMMY Award Winner] and emerging soul/RnB sensation Dan Caplen. In the space of week, the single has amassed over 2 million UK streams, over 5 million worldwide, and it was the 2nd highest new entry in the UK last week across all platforms!
Rudimental are currently working on their third studio album.