Set the Tone for Your 2015 with Heineken

This festive season, the world’s no. 1 international premium beer is inspiring consumers to explore new frontiers and push their boundaries further to make the most out of 2015. Ever progressive and innovative, Heineken takes the festive season celebration up a notch with three exciting elements set to reinvent consumers’ year-end festivities.

The Song That Defines Your 2015 Every adventure has its song. What’s yours for 2015? Heineken unveils the Heineken Jukebox –designed to hand pick a playlist of songs based on the new adventure consumers select to embark on in the New Year. An innovative infusion of music and adventure, the Heineken Jukebox is set to engage with consumers, not only for that moment, but also for the rest of 2015 as the playlist accompanies them on their adventure.

Located at selected bars and bistros this December, consumers can select from 8 different adventures they would like to embark on in the upcoming year. Upon choosing their adventure for 2015, the Heineken Jukebox will select a list of songs to match their chosen adventure which consumers can enjoy via the Spotify interface.

Each playlist will feature 40 unique tracks that resonate with their chosen adventures, aimed at motivating consumers to get up, make those plans and take on new adventures in the New Year. Consumers can continue to enjoy their playlist either online or offline through the Spotify™ app.

Discover the Heineken Jukebox at the following outlets:
WIP, Bangsar, Kuala Lumpur
Tujo Bar-Serrie & Grill, Kuala Lumpur
Laundry Bar, The Curve, Selangor
The Rabbit Hole, Changkat Bukit Bintang, Kuala Lumpur
The Social, Publika, Kuala Lumpur

Consumers can preview the playlists online by logging on to Heineken’s Facebook page