After successful soiree in KL Tower last February and the recently controversial Rising Music Festival at KL Live Centre, Whitehorn Productions is saying goodbye to the organizer of Rising Music Festival; Rising Events. Whitehorn Productions as the event consultant and the backbone for Rising Music Festival decided to terminate their relationship with organizer, Rising Events effective immediately.
As the reason for the split, Whitehorn Productions cite differences of opinion over the future development. Throughout the collaboration, Rising Events had failed to notify Whitehorn Productions the status of Rising Music Festival’s entertainment permit application in order for Rising Music Festival to be held at initial venue, The Welcome Centre, Sepang International Circuit.
Next to that, Rising Events failures to obtained entertainment permit a day before the event was misleading and inexcusable. Whitehorn Productions has no other choice but to question Rising Events organizing ability and capability. The collaboration with Rising Events has become a serious liability for Whitehorn Productions thus announcing that they will go separate ways in the future before any other damages could smear Whitehorn Productions’ image. Nonetheless, Whitehorn Productions continues to seek other opportunities to strengthen their position and experience in Malaysia’s EDM market.
Jan Oostdyk, Creative Director of Whitehorn Productions as well as the appointed Creative Director for Rising Music Festival said “Whitehorn Productions has done a good job as event consultant to Rising Events in establishing Rising Music Festival as one of the latest EDM platform in Malaysia.
We are now looking to build on this momentum to extend our service and expertise throughout Malaysia and Asia in the near future. Having collaborated and achieved some success at Rising Music Festival, it is now time to shift Whitehorn Productions’ respective focus and look for new opportunities.”
Building on previous success, Whitehorn Productions developed the concept for Rising Music Festival as grandiose live shows with EDM artists. With Whitehorn Productions in the picture, Rising Music Festival has a strong backbone that showcases a variety of talents with an even creative production setup: lights, lasers, and most importantly, a chance for everyone to live – and relive – the experience of electronic dance music.