Bigo Live celebrated its 5th anniversary with a global ‘Music Livehouse’, a series of24-hour livestream sessions featuring performances from local Bigo Live broadcasters
Kuala Lumpur, 10 May 2021 – Bigo Live, the leading global livestreaming platform, marks its fifth anniversary this year with more than 400 million users in over 150 countries creating live experiences across the world.
To celebrate this milestone, Bigo Live organised a 24-hour global ‘Music Livehouse’ – a single hosting ‘room’ on the Bigo Live platform – which featured performances from regional Bigo Live broadcasters streamed right from their own homes to users’ screens across the world.
Held from April 21 to April 22, the livestreaming event was watched by over 3.8 million viewers worldwide and featured over 400 Bigo Live stars across Southeast Asia, including Indonesia, Thailand, Malaysia and the Philippines, providing non-stop entertainment and real-time interactions for viewers. The 24-hour Music Livehouse also saw viewers participate enthusiastically in in-app activities such as posting celebratory messages on Bigo Bar, Bigo Live’s in-app feed, reaching more than 16k unique posts and a total of 171k likes.
Another highlight of the ‘Music Livehouse’ livestreaming event was the announcement of Southeast Asia’s Top 3 Broadcasters. In the lead up to the event, viewers were able to vote and participate in virtual gifting to their favourite broadcasters through the Bigo Live app.
The Top 3 Broadcasters for Malaysia are:
Since its founding in 2016, Bigo Live has grown rapidly to emerge as an international industry leader. Since its inception, the global platform has achieved a milestone of 29.4 million average monthly active users (MAUs), a 41.3 percent year-on-year increase in Q2 2020, spanning from the USA to across the Southeast Asia region.
“We are encouraged by this growth and it is testament to our mission to empower a new generation of users with an exciting new social language where one can showcase, discover and stay connected in a positive, creative and safe environment,” said a Bigo Live spokesperson.
“Most importantly, Bigo Live has always been about providing a platform for anyone to showcase their talents and creating a supportive ecosystem that is built around livestreamers. As we continue to grow, we hope to create new jobs for users around the world through the Bigo Live platform,” a Bigo Live spokesperson added.
Despite the ongoing global pandemic, the Bigo Live community has continued to thrive with its uplifting, creative and authentic showcase of diverse talent and content. These included interactive fan meet sessions with local celebrities, artists and influencers, partnerships with popular television programmes to develop pan-entertainment offerings, providing users with the opportunity to perform on a global stage, as well as other grassroots activities.