Malaysia & Singapore, 7 January 2021: Pepsi®, a trend-setter of youth fashion and culture, officially announced one of the world’s most popular K-Pop girl groups, BLACKPINK, as its newest brand ambassador for the Asia-Pacific region on 28 December, 2020. Consisting of members Jisoo, Jennie, Rosé and Lisa, BLACKPINK joins hands with Pepsi® for their “Go All In For What You Love” campaign to encourage the Generation Z to be bold and push the boundaries of possibility when it comes to pursuing their passion in life.
Salman Butt – Senior Marketing Director, APAC of Pepsico, said, “We are excited to welcome international K-Pop group, BLACKPINK, as brand ambassadors for our latest campaign launch in Malaysia and Singapore. BLACKPINK perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand and we envision music lovers and fans of BLACKPINK in Malaysia and Singapore to be absolutely thrilled as Pepsi brings their idols closer to our shores. BLACKPINK’s touching story of grit, tenacity and resilience over the years to realise their dream ultimately put them on the road to stardom, and that is exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols. Our latest campaign will be all about encouraging the younger generation to pursue their dreams and set them on the right path towards finding their inner strength and boldness they never knew they had.”
Further cementing this collaboration is a stirring ad film co-produced by Pepsi® together with BLACKPINK – a bold and incisive record of the work and life of the four group members. Jennifer Lee, Beverage Marketing Lead of PepsiCo added, “Pepsi® x BLACKPINK will be launching limited edition Pepsi products in all participating 7-11 outlets in Malaysia and Singapore, where the four BLACKPINK personalities will be significantly featured on the collaboration products, with a distinct visual language expressing a daring and bold attitude. On top of that, we will also be launching a 360-degree marketing campaign to raise brand awareness through various media platforms. Expect to see more surprises revealed from mid-January 2021 with exciting giveaways and a whole lot more, so stay tuned to our social pages for more updates.”