The Data Verdicts: Marshmello More Popular Than David Guetta

Marshmello, David Guetta, Alan Walker, Calvin Harris, and The Chainsmokers are the top 5 most popular Electronic artists, according to Viberate

DJ Mag has just announced the winners of their annual Top 100 DJ poll, with David Guetta once again taking the crown for the world’s no. 1 DJ. Independently of the vote, the music research and analytics platform Viberate looked into the online popularity data of Electronic artists to see if and how the results match up.

Why data? In a way, it’s the “objective popular vote”. Fans across the globe reward their favorite artists on a daily basis by streaming their music, viewing their videos, liking their social media posts, and buying their tracks – besides casting their votes in online polls.

Viberate’s advanced algorithms take into account each artist’s social media and music channels, as well as radio airplay throughout the year. This makes for an unbiased and transparent overview of how popular an artist really is.

Top findings include:
Marshmello, David Guetta, Alan Walker, Calvin Harris, and The Chainsmokers are the top 5 most popular Electronic artists of the last 12 months. The Top 10 list is rounded off by Martin Garrix, Tiësto, Skrillex, DJ Snake, and Alok. Interestingly enough, the usual “crowd favorites”, such as Dimitri Vegas & Like Mike, Afrojack, and Armin van Buuren, did not make the Top 10 list.

Dance is the most popular genre. 72% of the top 100 artists are Dance (EDM) artists, 10% are House artists, and other genres are less represented.

Several artists have made a big leap in 2021 and entered the Top 100 chart. These include Imanbek (49th), Nightcrawlers and Riton (43rd and 47th, respectively), A7S (35th) and Topic (32nd).

Collabs are the way to go. Thanks to the success of tracks such as “Friday” (Nightcrawlers & Riton), “Your Love” (A7S & Topic) and “Breaking Me” (A7S & Topic), the aforementioned artists have jumped as many as 800 places up the Electronic Artists chart.

Memes work, too. South African artist The Kiffness placed 96th thanks to his musical renditions of “vibing cat”, “alugalug cat” and sea shanty memes, delighting audiences during the Covid-19 lockdown. The “Alugalug Cat” track alone was streamed more than 60K times on Spotify last week.

Here’s the complete list of Top 100 Electronic artists according to Viberate:

1. Marshmello
2. David Guetta
3. Alan Walker
4. Calvin Harris
5. The Chainsmokers
6. Martin Garrix
7. Tiësto
8. Skrillex
9. DJ Snake
10. Alok
11. Major Lazer
12. Kungs
13. Kygo
14. Zedd
15. Robin Schulz
16. Galantis
17. Joel Corry
18. Armin Van Buuren
19. Steve Aoki
20. Diplo
21. Alesso
22. Jonas Blue
23. Dimitri Vegas & Like Mike
24. Lost Frequencies
25. The Living Tombstone
26. NEFFEX
27. Swedish House Mafia
28. Afrojack
29. R3hab
30. Disclosure
31. Topic
32. Hardwell
33. Jax Jones
34. A7S
35. SHOUSE
36. Regard
37. Felix Jaehn
38. TheFatRat
39. Little Big
40. Ofenbach
41. Timmy Trumpet
42. Sigala
43. Nightcrawlers
44. Vintage Culture
45. Sickick
46. Riton
47. Rudimental
48. KSHMR
49. Imanbek
50. Gigi D’Agostino
51. Gabry Ponte
52. Flume
53. Meduza
54. Sam Feldt
55. ATB
56. Purple Disco Machine
57. The Prodigy
58. Nicky Romero
59. Oliver Heldens
60. Don Diablo
61. Deadmau5
62. Juan Magan
63. Illenium
64. Moby
65. Axwell Λ Ingrosso
66. Cheat Codes
67. K-391
68. Serhat Durmus
69. Dillon Francis
70. Dynoro
71. Loud Luxury
72. Duke Dumont
73. SLANDER
74. Bob Sinclar
75. VIZE
76. Martin Solveig
77. Gryffin
78. Rüfüs DU SOL
79. Artik & Asti
80. Deorro
81. AronChupa
82. FISHER
83. Master KG
84. Martin Jensen
85. DJ Maphorisa
86. Yellow Claw
87. Alexandra Stan
88. DVBBS
89. Pnau
90. W&W
91. Petit Biscuit
92. Vicetone
93. Ritviz
94. The Kiffness
95. Caravan Palace
96. Paul Kalkbrenner
97. Sofi Tukker
98. James Blake
99. Surf Mesa
100. Showtek

Check out Viberate for more details and insights.