The Data Verdicts: Marshmello More Popular Than David Guetta

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Marshmello, David Guetta, Alan Walker, Calvin Harris, and The Chainsmokers are the top 5 most popular Electronic artists, according to Viberate

DJ Mag has just announced the winners of their annual Top 100 DJ poll, with David Guetta once again taking the crown for the world’s no. 1 DJ. Independently of the vote, the music research and analytics platform Viberate looked into the online popularity data of Electronic artists to see if and how the results match up.

Why data? In a way, it’s the “objective popular vote”. Fans across the globe reward their favorite artists on a daily basis by streaming their music, viewing their videos, liking their social media posts, and buying their tracks – besides casting their votes in online polls.

Viberate’s advanced algorithms take into account each artist’s social media and music channels, as well as radio airplay throughout the year. This makes for an unbiased and transparent overview of how popular an artist really is.

Top findings include:
Marshmello, David Guetta, Alan Walker, Calvin Harris, and The Chainsmokers are the top 5 most popular Electronic artists of the last 12 months. The Top 10 list is rounded off by Martin Garrix, Tiësto, Skrillex, DJ Snake, and Alok. Interestingly enough, the usual “crowd favorites”, such as Dimitri Vegas & Like Mike, Afrojack, and Armin van Buuren, did not make the Top 10 list.

Dance is the most popular genre. 72% of the top 100 artists are Dance (EDM) artists, 10% are House artists, and other genres are less represented.

Several artists have made a big leap in 2021 and entered the Top 100 chart. These include Imanbek (49th), Nightcrawlers and Riton (43rd and 47th, respectively), A7S (35th) and Topic (32nd).

Collabs are the way to go. Thanks to the success of tracks such as “Friday” (Nightcrawlers & Riton), “Your Love” (A7S & Topic) and “Breaking Me” (A7S & Topic), the aforementioned artists have jumped as many as 800 places up the Electronic Artists chart.

Memes work, too. South African artist The Kiffness placed 96th thanks to his musical renditions of “vibing cat”, “alugalug cat” and sea shanty memes, delighting audiences during the Covid-19 lockdown. The “Alugalug Cat” track alone was streamed more than 60K times on Spotify last week.

Here’s the complete list of Top 100 Electronic artists according to Viberate: